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Activation Lab

Diagnose the first-run journey from signup to value, then turn leaks into experiments.

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Mapping the first-run path...

Edit the activation stages and friction signals to expose where users lose momentum.

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0mtime to value
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Activation Definition

First-Run Funnel

Use real analytics if you have them. If not, estimate honestly and update after instrumenting.

Friction Signals

Score the blockers that slow users before they understand why the product matters.

Activation Readiness Checklist

Simple checks that decide whether onboarding is a system or just a hopeful tour.

Experiment Backlog

Rank activation bets by impact, confidence, and effort. The best one should be obvious enough to ship this week.

7-Day Activation Sprint

Founder Memo