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Winback Lab

Turn churn reasons into revenue-at-risk math, rescue plays, and a clean 30-day winback plan.

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Finding the saveable revenue...

Edit churn reasons and segments to see where intervention is worth the effort.

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0saveable revenue
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Product Context

Revenue Exposure

Use this as a board-safe first pass. It is directional by design.

Cancellation Reasons

Weight each reason by frequency, average MRR, and how much product or GTM can realistically influence it.

At-Risk Segments

Not every churned user is worth saving. Focus on segments with high MRR and a fixable pattern.

Rescue Playbook

30-Day Winback Sprint

Founder Memo

CSV Export
Export cancellation reasons for spreadsheet cleanup or investor appendix.